In our article,“ Amazon Going After Google and Facebook’s Bread and Butter”, from last week we outlined the rationale for Amazon entering the highly lucrative market of advertising.

Since then as can been below – Amazon’s (AMZN US) share-price is up more than 2%, whilst Google (GOOG US) US is down more than 3% and Facebook (FB US), down more than 4%.  This is an outperformance of over 5% over a few days.

Stay tuned for more posts on this theme.

Source: chart by Bloomberg