It is fairly common in the financial press to refer to that “the easy” money has been made, implying that it is time to take home profits at various points of a bull market, or for that matter the opposite in a bear-market, saying “this is the bottom”.

What is clear: financial pundits/journalists know as little or much about the markets as all of us do.

Source chart: Morgan Housel 

Wise strategy in these situations is that through various forms of options strategies (see our education page here) – the investor can protect profits by utilizing various forms of portfolio enhancement and at the same time keep the upside assuming a lot more of “easy money” is to be made from markets grinding higher.